Brand strategy meets design execution. From naming and positioning through to visual identity, website setup, and foundational copy — we build the complete foundation, not just a logo.
SwiftCurrent Creative brings together two complementary practices that work together and independently.
Strategy + design, combined
For founders who need the complete picture. Tanay brings brand strategy — naming, positioning, brand narrative, foundational copy. Ruchi brings visual execution. Together: a brand ready to go to market.
Visual craft for brands that mean something
Ruchi's independent studio — for clients who need design execution without the full strategic package. Specialising in corporate identity, product packaging, editorial, exhibition, and illustration. Clients across Mumbai, Pune, and Kolhapur.
Real client work across corporate identity, packaging, exhibition design, publication, and illustration.
Long-standing corporate design partner. Annual calendar design, trade exhibition display systems, brochures, branded print collaterals, and seasonal design work. A relationship sustained across every year from 2022 to 2026 — and counting.
Book design — JOJ, Phase 1. Complete publication design for a Mumbai-based corporate group. A project requiring typographic depth and print production knowledge.
Full stationery concept and design system for an established Mumbai corporate. Brand identity expressed consistently across all official communication surfaces.
Multi-millet chivda packaging, Pregnancy Handbook design, and logo — for a health and wellness brand based in Pune. Repeat client across 2024–2026.
New product range designs and a full package redesign. Consumer food brand from Sangli — multiple projects focused on shelf presence and product clarity.
Wedding identity and full design suite — invitations, signage, stationery, and event collaterals. A personal brand project requiring warmth, elegance, and craft.
Vyasji Scholarship flyer and booklet. Clean, purposeful design for an educational social initiative.
Full logo design — a local Kolhapur brand getting a professional identity to match its product quality.
Bilingual Hindi/English mark for a sustainability brand. Infinity-within-egg motif — craft concept with ecological meaning, in four colour variants.
Corporate calendar for a construction group — photography-led editorial design with bold, considered typography.
Full watercolour illustration for a 25-story children's anthology. Character design, scene illustration, and layout — distributed to schools.
Book cover for a Marathi publisher. Typographic and visual design in a traditional publishing context.
Calligraphic 'E' mark in warm gold. Cultural depth and craft-forward identity for a Western Maharashtra luxury jewellery brand.
Ruchi Shaha's full portfolio and studio are at studioavartan.in — her independent design practice.
Visit Avartan →